[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.icase.sk\/facebook-zdvojnasobi-vydavky-na-reklamy-aby-zvysili-reputacie-uprostred-cenzury-antitrustove-zaujmy\/#Article","mainEntityOfPage":"https:\/\/www.icase.sk\/facebook-zdvojnasobi-vydavky-na-reklamy-aby-zvysili-reputacie-uprostred-cenzury-antitrustove-zaujmy\/","headline":"Facebook  zdvojn\u00e1sob\u00ed v\u00fddavky na reklamy aby zv\u00fd\u0161ili reput\u00e1cie uprostred cenz\u00fary, antitrustov\u00e9 z\u00e1ujmy","name":"Facebook  zdvojn\u00e1sob\u00ed v\u00fddavky na reklamy aby zv\u00fd\u0161ili reput\u00e1cie uprostred cenz\u00fary, antitrustov\u00e9 z\u00e1ujmy","description":"Antonio Lucio, marketingov\u00fd \u0161\u00e9f Facebooku, povedal, \u017ee by mohlo viac ako zdvojn\u00e1sobni\u0165 v\u00fddavky na reklamy v\u00a0oblasti soci\u00e1lnych m\u00e9di\u00ed a\u00a0zahrn\u00fa\u0165 viac. ","datePublished":"2019-05-25","dateModified":"2019-05-25","author":{"@type":"Person","@id":"https:\/\/www.icase.sk\/author\/#Person","name":"","url":"https:\/\/www.icase.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"icase.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.icase.sk\/wp-content\/uploads\/img_a302531_w16634_t1561542872.jpg","url":"https:\/\/www.icase.sk\/wp-content\/uploads\/img_a302531_w16634_t1561542872.jpg","height":0,"width":0},"url":"https:\/\/www.icase.sk\/facebook-zdvojnasobi-vydavky-na-reklamy-aby-zvysili-reputacie-uprostred-cenzury-antitrustove-zaujmy\/","wordCount":396,"articleBody":"Antonio Lucio, marketingov\u00fd \u0161\u00e9f Facebooku, povedal, \u017ee by mohlo viac ako zdvojn\u00e1sobni\u0165 v\u00fddavky na reklamy v\u00a0oblasti soci\u00e1lnych m\u00e9di\u00ed a\u00a0zahrn\u00fa\u0165 viac reklamn\u00fdch agent\u00far, ktor\u00e9 by inzerovali na WhatsApp a\u00a0Instagram. Spolo\u010dnos\u0165 \u00fadajne minuli\u00a0 382 mili\u00f3nov dol\u00e1rov na reklamy v\u00a0minulom roku, \u010do je a\u017e 50 mili\u00f3nov dol\u00e1rov od roku 2017.Lucio povedal, \u017ee\u00a0 poves\u0165 organiz\u00e1cie stratila zmysel uprostred ob\u00e1v z\u00a0volebn\u00fdch z\u00e1sahov a \u201efake news\u201c na platform\u00e1ch, ako aj rozsiahlej kritiky jej s\u00fakromia a\u00a0spr\u00e1vy \u00fadajov.\u201eNiet poch\u00fdb o\u00a0tom, \u017ee sme urobili chyby, a\u00a0my sme v\u00a0procese, ktor\u00fd ich rie\u0161i jeden po druhom, ale tento pr\u00edbeh mus\u00edme poveda\u0165 svetu na strane d\u00f4very, ako aj na strane hodn\u00f4t,\u201c povedal Lucio.Feder\u00e1lna obchodn\u00e1 komisia (FTS)za\u010dala viac ako rok pred vy\u0161etrovan\u00edm vy\u0161etrovania prakt\u00edk s\u00fakromia v\u00a0oblasti soci\u00e1lnych m\u00e9di\u00ed, po tom, \u010do mili\u00f3ny pou\u017e\u00edvate\u013eov stratili svoje osobn\u00e9 \u00fadaje ktor\u00e1 zistila spolo\u010dnos\u0165 Cambridge Analytica.Reklamn\u00e1 kampa\u0148 v\u00a0spolo\u010dnosti vznik\u00e1 v\u00a0exkluz\u00edvnej spr\u00e1ve od The Guardian, ktor\u00e1 odhalila, \u017ee Facebook sleduje aktivitu svojich pou\u017e\u00edvate\u013eov v\u00a0re\u017eime offline, aby zistili, \u010di by mal by\u0165 pou\u017e\u00edvate\u013eov pova\u017eovan\u00fd na \u201eagenta nen\u00e1visti\u201c.Lucio, ktor\u00fd sa pripojil k\u00a0Facebooku v\u00a0roku 2018, povedal, \u017ee bude tie\u017e vy\u017eadova\u0165, aby jeho agent\u00fary zamestn\u00e1vali r\u00f4zne t\u00edmy vr\u00e1tane viacer\u00fdch \u017eien, men\u0161\u00edn a\u00a0\u013eud\u00ed s\u00a0r\u00f4znou sexu\u00e1lnou orient\u00e1ciou. Lucio tie\u017e prijal podobn\u00e9 po\u017eiadavky na rozmanitos\u0165 u\u00a0svojho predch\u00e1dzaj\u00faceho zamestn\u00e1vala HP Inc., kde po\u017eadoval, aby reklamn\u00e9 firmy pridali viac \u017eien a\u00a0men\u0161\u00edn.Antonio tlieskal na r\u00f4znorodos\u0165 svojho vlastn\u00e9ho t\u00edmu a\u00a0povedal, \u017ee firma pokra\u010duje v\u00a0pr\u00e1ci, aby sa stal menej bielym, mu\u017esk\u00fdm a\u00a0m\u00e1 by\u0165 viac r\u00f4znorodej\u0161\u00ed.Antonio uviedol, \u017ee podiel \u017eien vo firme sa od roku 2014 zv\u00fd\u0161ilo o\u00a05 percent, zatia\u013e \u010do \u010dierni zamestnanci sa zdvojn\u00e1sobnili z\u00a0dvoch na \u0161tyri percent\u00e1 a\u00a0zamestnanci Hisp\u00e1ncov sa zv\u00fd\u0161ili zo \u0161tyroch percent na p\u00e4\u0165 percent.\u201ePotrebujeme, aby bol klient r\u00f4znorod\u00fd, aby agent\u00fary boli rozmanit\u00e9 a\u00a0v\u00fdrobn\u00e9 domy boli r\u00f4znorod\u00e9, aby dod\u00e1vali produkt, ktor\u00fd skuto\u010dne rezonuje so spotrebite\u013eom,\u201c povedal p\u00e1n Lucio.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (15 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebook  zdvojn\u00e1sob\u00ed v\u00fddavky na reklamy aby zv\u00fd\u0161ili reput\u00e1cie uprostred cenz\u00fary, antitrustov\u00e9 z\u00e1ujmy","item":"https:\/\/www.icase.sk\/facebook-zdvojnasobi-vydavky-na-reklamy-aby-zvysili-reputacie-uprostred-cenzury-antitrustove-zaujmy\/#breadcrumbitem"}]}]